Our most personal
Our goal has always been to make powerful technology more accessible. More relevant. And ultimately more personal. Apple Watch represents a new chapter in the relationship people have with technology. It’s the most personal product we’ve ever made, because it’s the first one designed to be worn.
A device you wear is vastly different from one you keep on a desk or carry in your pocket. It’s more than a tool. It’s a very personal expression. So we designed Apple Watch to reflect a wide range of stylistic preferences. And we’ve curated three distinctive collections to help you find the watch that’s right for you.
Incorporating powerful technologies into something small enough to wear on the wrist presented some very big design challenges. Which led to even bigger creative solutions. Apple Watch combines a series of remarkable feats of engineering into a singular, entirely new experience. One that blurs the boundaries between the physical object and the software that powers it.
The crown has been a standard feature on watches for more than a century. Our new Digital Crown is a multifunctional input device that lets you zoom, scroll, and select without covering the screen. It’s as integral to Apple Watch as the Click Wheel is to iPod. Or the mouse is to Mac. We also built the new Watch OS from the wrist up. The Home screen lets you quickly find your favorite apps. The custom font is easy to read at arm’s length. And the force-sensitive Retina display puts more functionality at your fingertip. Technically speaking, it’s one amazing little device.
Read more on: Apple