New iOS 8 Apps Will Work 'Like Magic,'

In two weeks, Apple is expected to announce the new iPhone 6 and release its latest version of its mobile operating system, iOS 8. And iPhone users are going to be blown away by a handful of apps that take full advantage of iOS 8's new features, says Matt Johnston, chief marketing officer at app testing company Applause (formerly uTest). Applause is a Massachusetts-based startup that does crowdsourced testing of mobile apps for companies like Google, Microsoft, HBO, and Runkeeper.

Johnston says a lot of developers, particularly ones that write custom apps for enterprises like banks, media companies or retailers, are not jumping in to use the new features in iOS 8 just yet. "A lot of them are standing back with the new stuff, and saying let's hold off updating our apps for a month or a quarter," he told Business Insider. "But the people that forge ahead and use the new features and get it right, their apps are going to appear borderline magic to their users."

Justin Sullivan, Getty Images

Justin Sullivan, Getty Images

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