In two weeks, Apple is expected to announce the new iPhone 6 and release its latest version of its mobile operating system, iOS 8. And iPhone users are going to be blown away by a handful of apps that take full advantage of iOS 8's new features, says Matt Johnston, chief marketing officer at app testing company Applause (formerly uTest). Applause is a Massachusetts-based startup that does crowdsourced testing of mobile apps for companies like Google, Microsoft, HBO, and Runkeeper.
Johnston says a lot of developers, particularly ones that write custom apps for enterprises like banks, media companies or retailers, are not jumping in to use the new features in iOS 8 just yet. "A lot of them are standing back with the new stuff, and saying let's hold off updating our apps for a month or a quarter," he told Business Insider. "But the people that forge ahead and use the new features and get it right, their apps are going to appear borderline magic to their users."
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