This app for fashion brands is like Instagram with a “buy” button

Remember when people window-shopped for fun? The founders of the new mobile shopping app Spring, launching today, want to recreate that feeling on your smartphone: an enticing, browsable place where each brand controls its own “window,” and inspired users can easily make purchases. Imagine Instagram with a “buy” button, and without the crippling sense of envy and inadequacy.

“It’s an experience, not a utility,” co-founder and CEO Alan Tisch told Quartz.

Although there’s big money in mobile commerce, there hasn’t yet been a mobile app that has made a significant impact when it comes to fashion—but a few things may make Spring different.

Read more on: qz