Eric Noeth rarely ever sends his wife text messages anymore. Instead, he's become one of the most avid users of his own tech startup, a location-based messaging mobile app called Drop Messages.
When his wife was studying at Harvard Business School, for example, Noeth would "drop" her encouraging messages about upcoming exams along with a cute photo of their dog. The notes would pop up on her phone as soon as she walked into class. "That surprise element makes the experience all the more richer," Noeth said in an interview. Noeth is now seeing the mobile app catch on for different uses, ranging from reminding someone to grab yogurt upon entering a grocery store to sending encouraging messages to friends when they enter Fenway Park to watch a Red Sox game.
Though Noeth and his co-founders have since moved to San Francisco after coming up with the idea for Drop Messages in 2013, the startup plans to boost its Boston presence following an infusion of cash from Boston-area investors. Earlier this month, the startup announced it had received $1.25 million in seed funding from Cambridge-based Atlas Venture and the Boston office of Spark Capital. The round also included personal investments from venture capitalist and Harvard Business School alum Timothy Draper.
Noeth founded the company with Zachary DeWitt, who deferred Harvard Business School to work on the concept full time. While they left Boston to pursue their idea on the West Coast (largely for personal reasons, because Noeth's wife now lives there), the founders are planning to expand their footprint locally. Boston is the next city targeted for a major marketing push, behind New York City, which will include parties, a scavenger hunt, and surprise giveaways later this year and early next year. More than 300 people have signed up to attend a Boston-based launch party for the company in September, Noeth said.
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