Apple has reportedly agreed to buy streaming radio service Swell for $30-million.
The Swell app for iOS is focused on talk radio and podcasts, offering personalised streams for users to check out. According to re/code, Swell will be shut down as part of the deal, with employees then moving to Apple. It's just the latest audio-related purchase the Cupertino titan is looking to make, following in the footsteps of the $3-billion Apple/Beats deal.
They aren't the only tech titan making audio-related purchases, with Google buying song-recommendation service Songza for $15-million. It's also emerged that Google was interested in purchasing Spotify, but balked at the $10-billion price asked by the service.
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