WildTangent: 80 Percent of Moms Play Mobile Games at Least Once a Week

Games company WildTangent has released the results of a new study, measuring the time mothers (both current mothers and expecting mothers) spend playing mobile games on smartphones and tablets. The study, conducted with research firm Interpret, LLC, found 80 percent of mothers play games at least once a week on a smartphone or tablet device, with 68 percent of pregnant women playing games multiple times each day.

The study gathered data from 1,000 women across four groups: expectant mothers, mothers with infants, mothers with toddlers, and mothers with children aged 5-17. It found 47 percent of mothers multitask, playing games while they also watch TV, with 77 percent of respondents being fans of matching puzzle games.

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