Twitter Fabric, its play to win mobile developers’ hearts with a suite of products, is live today. CEO Dick Costolo announced the news at Twitter Flight, the company’s first ever developer conference.
Fabric is a pivot for the company, something almost entirely unrelated to the Twitter application itself. It has three parts: Twitter Kit, MoPub, and Crashlytics. The tools are meant to woo mobile app developers into the Twitter fold, with easy ways to manage app login, make money off ads, and test their app. It’s going to be an uphill battle for the company to fight, since Twitter betrayed many developers back in 2012 when it started cracking down on third party API use.
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